The future of VR and AR in marketing and advertising

NewBase Content reports from the AsiaVR Association’s gathering in Singapore on 14 June 2016.

Held at an incubation facility for high-tech start-ups, Block 71 at one-north, the event saw representations from the likes of YouTube, Blippar, R/GA and EON Reality discussing the latest applications for VR and AR.

As the sector swiftly evolves, we’ll see growing opportunities for advertisers and major international brands looking to focus content directly on consumers.

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